THE ZONE is a long running after school timeblock on Canadian kids station, YTV. Without changing much of its contents, we (basically the whole On Air Promotion team) tries to give it a new life. The whole project took about two months with the help of LOBO in Brazil. There goes our summer.

We come up with three basic direction; block, organic, and icons. I landed on the block direction. My idea is showing the hyper connections that kids have with the world. At the end we went with the organtic direction that Susi did, but here was my boards

Althought most of the productions was done out of house (Lobo, from The Ebeling Group), we manage to produce something ourselves, by using elements provided by Lobo. These are two 5 sec idents I did.


<click images to play>

(Elements provided by Lobo.)

PRC

LOWER 3RD